Elanco launches campaign to educate owners on flea protection

Recent research by Elanco Companion Animal Health has revealed that while nearly half of dog owners allow their pets to swim at least once a month during the summer, over 45% of those questioned were unaware that if a dog is bathed or swims it may lose protection from spot-on flea treatments with only a sixth realising that the active ingredients in some spot-on insecticides can harm aquatic organisms.

With this in mind, Elanco Companion Animal Health has launched a ‘Stop Fleas Fast’ campaign to raise awareness of fleas and the importance of regular, fast-acting treatment. The initiative will encourage pet owners to talk to their vets about flea infestations and Comfortis chewable tablet for dogs, the first and only chewable, beef flavoured tablet that starts to kill fleas in 30 minutes and is 100% effective in four hours. The tablet is easy to administer and there is no residue on the pet after application.

The campaign will be backed by an extensive PR, radio and Web TV campaign that will be spearheaded by Gavin and Stacey actress and dog owner, Joanna Page, and RSPCA veterinary surgeon, David Grant.