Petlog is celebrating after it was announced that over 90,000 pets’ records were checked by their responsible owners as a result of an awareness campaign which took place throughout National Microchipping Month in June.

Celia Walsom, Petlog Executive said: “We are delighted that over 90,000 contact details were checked. This is great news, as it shows that we are getting through to people that having their pet microchipped alone is not enough – they also need to keep their contact details up to date.

“This figure demonstrates that people are not just listening but actively taking action. Although it is good news that so many people have now ensured their pet has a form of permanent identification and the correct details on the database, we’re concerned that too many people are forgetting to update the moment they change their details.

“Unfortunately, we know too well that people have to be reminded to update their details, which is why we run initiatives such as National Microchipping Month. However this only comes around once a year, and that could be too late for some pets.”

Celia believes that the best way to tackle this is through Petlog Premium: “It costs just £10 to upgrade to Petlog Premium online – and can be done very simply once the initial registration is confirmed. From then on every change made is free, and each owner can create a secure log in and account where they can easily manage all of their contact information as well as include holiday information and emergency contact details.

“As well as a secure account, Petlog Premium has a host of benefits, it provides a lost pet alert to registered authorities within a 30 mile radius, publishes detail of lost pets on Petlog’s lost pet page and has a unique partnership with smart phone application My Dog UK, where users can press the lost pet button from their phone and GPS will pick up their location and send out a lost pet alert immediately. It is all too easy to not think about all these things until your pet goes missing, which a lot of pets do, but for a sum which can amount less than £1 a year of your pet’s life, it makes both financial and emotional sense to be prepared and upgrade before anything happens.”