AVMA study finds a 2.4% decline in the number of pet owners from 2006-2011
If the trend continues this could shift the focus of practice marketing from attracting new clients to providing better care for existing ones.
Karen Felsted, president of Felsted Veterinary Consultants and presenter of the data said “We need to look at our marketing, perception of value and pricing… we need to get back to basics. We’ve talked about the ‘wow’ factor a lot, but a bandana on a dog doesn’t mean much if the client had to wait for 45 minutes in the waiting room.”
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